There’s something special about watching a group evolve in real time. UK R&B quartet No Guidnce has been steadily carving out their space in the genre, proving time and time again that R&B is not just alive, it’s thriving. With their latest single, “Different Ways,” the group takes a bold step into new territory, unveiling a more vulnerable side that we haven’t quite heard from them before. And honestly? It feels like the moment we’ve all been waiting for.
Crafted in the creative heartbeat of Los Angeles and produced by GRAMMY-nominated hitmaker Bernard “HARV” Harvey (whose work with Justin Bieber, Normani, and Summer Walker speaks for itself), “Different Ways” is a striking ballad that showcases No Guidnce at their most raw. A departure from their usual slick, harmony-rich bops, this one slows things down, trading punchy beats for wide, melancholic piano keys that pull you straight into the feels. The song is as much about heartbreak as it is about maturity, navigating the aftermath of love when one person moves on quicker than the other. That feeling of watching an ex flourish while you're still piecing yourself back together? No Guidnce captures it effortlessly.

“This record marks a lot of firsts for us,” the group shares. “It’s our first ballad that we’ve successfully written together. We always hoped to write one, but it never landed until one of the last writing sessions we had in LA last summer. We love singing this song because it gives us an opportunity to really showcase our raw voices in a new way—not heard on anything we’ve dropped before. This one feels really special to us, and we hope that people connect with it like we do.”
And connect, they will. There’s something about hearing young artists embrace their artistry without fear—leaning into the emotional weight of their lyrics and delivering them with conviction. No Guidnce isn’t just riding the wave of R&B nostalgia; they’re creating a new one entirely. “Different Ways” takes inspiration from the greats, reminiscent of a Ryan Tedder-penned 2010s ballad, but it’s laced with the distinctive harmonies and vocal chemistry that make this group stand out.
It’s been a journey of reinvention for No Guidnce. With roots influenced by the likes of Michael Jackson, Mindless Behavior, and Boyz II Men, they’ve managed to bridge the gap between old-school R&B and the TikTok generation. And people are paying attention, like Summer Walker, Timbaland, Babyface, Miguel, and even Snoop Dogg have all co-signed the group. Their numbers speak for themselves too: 2.8M TikTok followers, over a billion views in 2024 alone, and a rapidly growing international fanbase.

After a whirlwind 2024 that saw them opening for Mahalia and SZA, No Guidnce is now fully independent and in control of their creative destiny. “Different Ways” is not just another release; it’s a defining moment, a promise that their potential is only beginning to unfold, and the best is yet to come.
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