Our 'ON THE SPOT ' interview series highlights individuals throughout the creative community for their contributions to art and culture. Putting these artists "on the spot" we created a space where creatives and innovators tap into the conversation to uplift and continue to inspire the creative community. Next up is...Jujus WLRD.
Introducing the exceptional talent of Australian R&B artist, Juju's WRLD! With her smooth vocals, captivating melodies, and heartfelt lyrics, Juju brings relatable stories and experiences to life. She has been making waves on social media with her incredible R&B covers, catching the attention of Tory Lanez's artist and tour manager. Juju's soulful music blends traditional R&B with a contemporary pop twist, showcasing her tales of heartbreak, growth, and resilience. Get ready to be mesmerized by this rising star in the world of R&B!
Take us back, do you recall the moment you told yourself "I'm going to make this my career"
describe that moment. What made you pursue this career?
My journey into pursuing music began at the age of 8. Back then, there was a TV channel that aired my favorite cartoons right after school. My siblings and I would eagerly rush to catch our shows but before they started, there was a segment featuring the top music videos of the week.
I vividly recall watching artists like Beyoncé, Rihanna, and Usher pouring their hearts into their songs, accompanied by captivating music videos and dance performances. It was during those moments that I realized – this was what I was meant to do. The simplicity of that feeling struck me and it became clear that I had discovered my calling.
How would you describe your artistic style?
I believe that my artistic expression revolves around storytelling, particularly through lyrics. My influences stem from both the old school and new school R&B genres, as I am drawn to the emotional expression, relatability, and connection found in their music. The artists I grew up, have shaped my appreciation for conveying personal stories and heartfelt moments in a creative and relatable manner. So the ability to connect with listeners on a deeper level is something I cherish and I also aspire to cultivate that skill in my own work.
Are there any specific artists or movements that have influenced your work?
This is such a good question as theres so many for me lol! I have to acknowledge influential figures like Michael Jackson, Beyoncé, Aretha Franklin and Nina Simone. The storytelling and performance culture stems inspiration from these artists. Additionally also artists like Toosi, 6lack, Summer Walker, and Kaash Paige have also left their mark on my creative process through their style and writing ability.
If you had to title this chapter in your life, what would it be?
Chapter 1: The pursuit of Happiness
When was the last time you did something for the first time?
Honestly, the entire process of creating this track was a first-time experience for me. I delved into producing, writing, recording, and mixing this sonic piece, marking a significant learning curve in my musical journey. I wholeheartedly embrace this experience as it has truly shaped my path, and I eagerly look forward to more opportunities that allow me to explore and learn for the first time.
What’s the best piece of advice you’ve been given?
“If you want something you’ve never had, you have to do something you’ve never done” --Thomas Jefferson.
Has there ever been a time when you felt like giving up and starting a new path? What keeps you focused?
In all honesty, the answer is no. I just don't entertain the thought of giving up or deviating from my chosen path when I have a clear goal in mind. Now, that's not to say that I succeed at everything on my first attempt. So many of the things I do don’t go as accordingly but that’s when you have to not to take little setbacks personally. Positively every opportunity that comes my way in life is confirmation that I am ready to take it on….regardless if I don’t get it right the first few hundred times! I think also flexibility is also key in this process.
In your opinion, whom do you consider to be a visionary? What about them do you admire most?
In my perspective, someone I would label as a visionary is Michael Jackson. I appreciate the way he not only crafted his unique artistic style but also initiated a musical movement. Whether it's "Black or White," "They Don't Care About Us," or "Heal the World," the numerous songs he performed have had a significant impact and made a real difference for people. Considering the era in which he sang these songs adds another layer of admiration. His ability to sing and perform with such power is truly something I find inspiring.
What has been your most unforgettable career highlight?
I feel like my first-ever song is always going to hold a place in my heart and will stay as an unforgettable career highlight forever.
How do you show up for yourself? As in, what’s self-care look like for you?
I love a little girls night in! I am a homebody at heart so staying in is my form of self-care. It's my quiet place for me and only me. I love lighting candles and doing a little self-care routine night for me like face masks, body scrubs hair oiling, etc it’s just very ritualistic and therapeutic for me!
The past years have been life-changing. What's something new you've learned or discovered about yourself? How have you applied that to your work?
Probably my perseverance …even I’m surprised at how headstrong I am in my work and creative process lol and to just keep moving forward.
What was the inspiration for your new project? Can you tell us more about the meaning behind the music?
The inspiration for my new project comes from shared life experiences, delving into complex emotions that we often struggle to express. The essence of "back 2 You" lies in confessing deep feelings for people who we want to keep in our lives although they may not really be for us and or reciprocate such feelings but yet we desire to hold on to them or go “back 2 them“ as our feelings are driven by memories and a longing nostalgia of their presence.
Describe the creative process. When did you know you had the final cut?
My creative process starts organically, with the beat inspiring the lyrics and forming a resonant story. Ultimately, I sensed I had the final cut when the narrative felt fully told. When listening back, there's a moment of realization like, "Ah, I think this is it. This will really connect with people
What do you feel has been your biggest growth as an artist?
Releasing my first song marked my most significant growth as an artist. As a bit of a perfectionist, it was a big step for me to let go of control and put myself out there, knowing people might love or hate my work. Taking that leap was essential for my artistic journey, overcoming the fear that often holds people back.
Following your dreams comes with many ups and downs. What would say is the hardest thing about following your dreams?
I believe the most challenging aspect lies in unwavering belief in your vision, even when others may take time to understand or form their opinions about it. Embracing the fact that you're on your unique path is a solid beginning.
Share your thoughts on the future of the music industry! What improvements do you believe it needs, and which changes have been positive? Let's hear your take
I don’t think I can really touch on the improvements it needs but I'm optimistic about the future of the music industry and I think we will see more and more artists being discovered through social media which is really cool- I'm glad everyone can get their well-deserved flowers ya know and I think this change is really positive.
Mental health is important and the life of an artist has its ups and downs. What has been the hardest change in your life you had to go through and what helped you get through that time?
The toughest change I've faced was dealing with self-doubt especially when doing something for the first time. What got me through those challenging times was leaning on God and having a strong support system around me.
How do you hope your music will resonates with viewers?
I believe that my music is essentially a narrative that resonates with listeners on a personal level. Whether it delves into themes of relationships or friendships, exploring the dynamics of returning to people who may not be really for you, I think viewers will connect with their journeys and emotions through the relatable aspects of the song.
What's next for you artistically?
I don’t wanna be put in a box I just wanna make music and honestly, I feel like this is
just the beginning for me and I’m striving to make a global impact. I love challenging myself and as each artist has their artistic journey I'm excited to see how my journey pans out especially as I diversify and explore various sounds and music styles. I’m not limiting myself, and I want to see where this exploration takes me!
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